May 4th is already a significant day for Star Wars, with many fans in lockdown (including this one) thinking about a galaxy far far away. Today appears to be of particular importance with the Skywalker Saga being released on Disney+. But Disney may have tried to go a little too far in its promotion and …
Author: John Shaw
The ASA vs Zoella and ASOS: Influencers, ad-law and an instagram post
The ASA recently came to a decision which showed that even the most experienced influencers can get ads wrong sometimes. Zoe Sugg, better known as Zoella (and perhaps one of the "original" influencers), posted an instagram story featuring an image of herself wearing a floral maxi dress last summer and it was found to breach the CAP …
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The IP-ologist: The Intellectual Property in a Pandemic
The Corona Virus Pandemic has had far reaching consequences which we are all aware of. Below is a brief look at how COVID-19 has raised various issues relating to Intellectual Property. It is not intended to be a review of the most significant issues created by the pandemic, but rather a look at how intellectual …
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The IP-ologist: The Intellectual Property in the After Dinner Drink
Being on lockdown during the Coronavirus Pandemic has made many people reflect on the things they are missing: time with friends and family; visiting cafes; dinner at restaurants; and even a drink at the bar. This made me think of the place I would most like to visit and the drink I would most likely …
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What does the iPad Pro LiDAR scanner mean for Augmented reality?
The iPad Pro 2020 comes with an important addition, a LiDAR sensor - the iPad Pro now has a laser on the back. This is yet another example of Apple leading with hardware knowing that apps will be developed in order to take full advantage. Being the first Apple product to be equipped with LiDAR, …
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Book Review: Never Split the Difference
Never Split the Difference: Negotiating as if your life depended on it by Chris Voss with Tahl Raz is a fantastic book for understanding the dynamics involving in a negotiation (including during a hostage situation). It brings together lessons and key take aways whilst highlighting the contributing issues by using real life case studies. The …
Digital use is on the rise – but what does that mean for copyright infringement?
The Coronavirus lockdown has dramatically increased the use of digital products as people work from home and now more than ever people are moving to online content over physical media to view movies, TV shows, even plays and musicals. It remains to be seen what effect this will have on the digital entertainment industry in …
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Roger Federer, Nike, and the RF logo – The Second Set
Roger Federer has been the come back kid in his tennis career many times before. He currently holds the record of winning matches after being two sets to love down. The 2018 comeback season that saw him take home two Grand Slams (Australian Open and Wimbledon) as well as the "Sunshine Double" of Miami and …
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Book Review: Team of Teams
Summary: This is a review of the changes to the management and organisation of US forces in Iraq to combat AQI by the General who was in overall command. McChrystal takes the reader on tour of different management styles and reflects on the benefits of an interconnected and agile task force when fighting an enemy …
ASOS rolls out Augmented Reality to help consumers see different dress sizes
ASOS recently announced that it was trialling an augmented reality dress fit tool that would enable customers to see how items would look on a variety of different sized models. Developed in partnership with augmented reality company Zeekit, See My Fit allows customers to make more informed decisions by showing how products look on different …
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