Facebook is launching a "universal product recognition model" which is set to transform they way consumers purchase goods. It looks towards a future where the products in images on the site can be identified, classified and then purchased in one place. This concept os "social first" purchasing may not be new, with influencers using the …
The Last Dance on Netflix is a unique take on the story of Michael Jordan’s last season with the Chicago Bulls - the attempt at a second three-peat that would guarantee his place as the greatest basketball player of all time. During the 10-part series we have seen the disputes with the front office, the …
May 4th is already a significant day for Star Wars, with many fans in lockdown (including this one) thinking about a galaxy far far away. Today appears to be of particular importance with the Skywalker Saga being released on Disney+. But Disney may have tried to go a little too far in its promotion and …
The ASA recently came to a decision which showed that even the most experienced influencers can get ads wrong sometimes. Zoe Sugg, better known as Zoella (and perhaps one of the "original" influencers), posted an instagram story featuring an image of herself wearing a floral maxi dress last summer and it was found to breach the CAP …
Continue reading The ASA vs Zoella and ASOS: Influencers, ad-law and an instagram post
The Corona Virus Pandemic has had far reaching consequences which we are all aware of. Below is a brief look at how COVID-19 has raised various issues relating to Intellectual Property. It is not intended to be a review of the most significant issues created by the pandemic, but rather a look at how intellectual …
Continue reading The IP-ologist: The Intellectual Property in a Pandemic
Being on lockdown during the Coronavirus Pandemic has made many people reflect on the things they are missing: time with friends and family; visiting cafes; dinner at restaurants; and even a drink at the bar. This made me think of the place I would most like to visit and the drink I would most likely …
Continue reading The IP-ologist: The Intellectual Property in the After Dinner Drink
The iPad Pro 2020 comes with an important addition, a LiDAR sensor - the iPad Pro now has a laser on the back. This is yet another example of Apple leading with hardware knowing that apps will be developed in order to take full advantage. Being the first Apple product to be equipped with LiDAR, …
Continue reading What does the iPad Pro LiDAR scanner mean for Augmented reality?
Never Split the Difference: Negotiating as if your life depended on it by Chris Voss with Tahl Raz is a fantastic book for understanding the dynamics involving in a negotiation (including during a hostage situation). It brings together lessons and key take aways whilst highlighting the contributing issues by using real life case studies. The …
The Coronavirus lockdown has dramatically increased the use of digital products as people work from home and now more than ever people are moving to online content over physical media to view movies, TV shows, even plays and musicals. It remains to be seen what effect this will have on the digital entertainment industry in …
Continue reading Digital use is on the rise – but what does that mean for copyright infringement?
Roger Federer has been the come back kid in his tennis career many times before. He currently holds the record of winning matches after being two sets to love down. The 2018 comeback season that saw him take home two Grand Slams (Australian Open and Wimbledon) as well as the "Sunshine Double" of Miami and …
Continue reading Roger Federer, Nike, and the RF logo – The Second Set
John Shaw 