Facebook is launching a "universal product recognition model" which is set to transform they way consumers purchase goods. It looks towards a future where the products in images on the site can be identified, classified and then purchased in one place. This concept os "social first" purchasing may not be new, with influencers using the …
The iPad Pro 2020 comes with an important addition, a LiDAR sensor - the iPad Pro now has a laser on the back. This is yet another example of Apple leading with hardware knowing that apps will be developed in order to take full advantage. Being the first Apple product to be equipped with LiDAR, …
Continue reading What does the iPad Pro LiDAR scanner mean for Augmented reality?
ASOS recently announced that it was trialling an augmented reality dress fit tool that would enable customers to see how items would look on a variety of different sized models. Developed in partnership with augmented reality company Zeekit, See My Fit allows customers to make more informed decisions by showing how products look on different …
Continue reading ASOS rolls out Augmented Reality to help consumers see different dress sizes
2019 saw a number of interesting tech developments in the fashion space. The emergence of Blockchain into supply chains, increased use of RFID, arrival of a popular shop now pay later solution and even the deployment of in store data gathering marked 2019 as a year in which the fashion sector truly embraced the tech …
John Shaw 