The intellectual property in the space race, Apollo moon landings and Artemis missions

With the Artemis space missions planned to take the human race back to the Moon and on to Mars, it is a perfect opportunity to look at the intellectual property that NASA has developed. This technology has been used not only for the Moon missions, but also here on planet Earth, with many of the …

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Facebook Artificial Intelligence could change the market place – thanks to your photos

Facebook is launching a "universal product recognition model" which is set to transform they way consumers purchase goods. It looks towards a future where the products in images on the site can be identified, classified and then purchased in one place. This concept os "social first" purchasing may not be new, with influencers using the …

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What does the iPad Pro LiDAR scanner mean for Augmented reality?

The iPad Pro 2020 comes with an important addition, a LiDAR sensor - the iPad Pro now has a laser on the back. This is yet another example of Apple leading with hardware knowing that apps will be developed in order to take full advantage. Being the first Apple product to be equipped with LiDAR, …

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ASOS rolls out Augmented Reality to help consumers see different dress sizes

ASOS recently announced that it was trialling an augmented reality dress fit tool that would enable customers to see how items would look on a variety of different sized models. Developed in partnership with augmented reality company Zeekit, See My Fit allows customers to make more informed decisions by showing how products look on different …

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