With the Artemis space missions planned to take the human race back to the Moon and on to Mars, it is a perfect opportunity to look at the intellectual property that NASA has developed. This technology has been used not only for the Moon missions, but also here on planet Earth, with many of the …
Nike have registered trade marks for the famous swoosh and brand name for various products in virtual and augmented reality. We have heard of the first cease and desist letter being sent as Hermes seeks to enforce its intellectual property rights over the Metabirkin bag. This begs the question - is virtual and augmented reality …
Continue reading Nike and the metaverse – a new territory for registering trade marks
The Policy & Evidence Centre, led by Nesta and in collaboration with the University of Glasgow has released a report looking at the changing online culture consumption behaviour amongst UK adults aged 12 and above. The conclusions of the report do not suggest that everyone will become a digital streamer of content, but rather the …
Facebook is launching a "universal product recognition model" which is set to transform they way consumers purchase goods. It looks towards a future where the products in images on the site can be identified, classified and then purchased in one place. This concept os "social first" purchasing may not be new, with influencers using the …
The iPad Pro 2020 comes with an important addition, a LiDAR sensor - the iPad Pro now has a laser on the back. This is yet another example of Apple leading with hardware knowing that apps will be developed in order to take full advantage. Being the first Apple product to be equipped with LiDAR, …
Continue reading What does the iPad Pro LiDAR scanner mean for Augmented reality?
The Coronavirus lockdown has dramatically increased the use of digital products as people work from home and now more than ever people are moving to online content over physical media to view movies, TV shows, even plays and musicals. It remains to be seen what effect this will have on the digital entertainment industry in …
Continue reading Digital use is on the rise – but what does that mean for copyright infringement?
2019 saw a number of interesting tech developments in the fashion space. The emergence of Blockchain into supply chains, increased use of RFID, arrival of a popular shop now pay later solution and even the deployment of in store data gathering marked 2019 as a year in which the fashion sector truly embraced the tech …
John Shaw 