Fashion
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The IP-ologist: The Intellectual Property in Movie Product Placement and the Indiana Jones Backpack
Product placement in films is nothing new but it has become a lucrative source of income for production companies. A recent use of backpacks in Indiana Jones and the Dial of Destiny highlights the intellectual property issues at play, with the inclusion of trade mark bearing goods not being as straightforward as perhaps first thought.…
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Nike and the metaverse – a new territory for registering trade marks
Nike have registered trade marks for the famous swoosh and brand name for various products in virtual and augmented reality. We have heard of the first cease and desist letter being sent as Hermes seeks to enforce its intellectual property rights over the Metabirkin bag. This begs the question – is virtual and augmented reality…
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Under Armour falls foul of CAP Code for claim that shirt reflects energy onto your muscles
An Under Armour Ad for the “Men’s UA RUSH Compression Long Sleeve” baselayer has been found to be misleading due to the claims stating that the: “baselayer has been tested and proven to improve strength and endurance”. Steph Curry may be using the bio ceramic compression base layer, but as of yet there does not…
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The IP-ologist: The Intellectual Property in The Last Dance, Michael Jordan, and the Jumpman logo
The Last Dance on Netflix is a unique take on the story of Michael Jordan’s last season with the Chicago Bulls – the attempt at a second three-peat that would guarantee his place as the greatest basketball player of all time. During the 10-part series we have seen the disputes with the front office, the…
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The ASA vs Zoella and ASOS: Influencers, ad-law and an instagram post
The ASA recently came to a decision which showed that even the most experienced influencers can get ads wrong sometimes. Zoe Sugg, better known as Zoella (and perhaps one of the “original” influencers), posted an instagram story featuring an image of herself wearing a floral maxi dress last summer and it was found to breach the CAP…
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Roger Federer, Nike, and the RF logo – The Second Set
Roger Federer has been the come back kid in his tennis career many times before. He currently holds the record of winning matches after being two sets to love down. The 2018 comeback season that saw him take home two Grand Slams (Australian Open and Wimbledon) as well as the “Sunshine Double” of Miami and…
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ASOS rolls out Augmented Reality to help consumers see different dress sizes
ASOS recently announced that it was trialling an augmented reality dress fit tool that would enable customers to see how items would look on a variety of different sized models. Developed in partnership with augmented reality company Zeekit, See My Fit allows customers to make more informed decisions by showing how products look on different…
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Fashion Tech Review 2019
2019 saw a number of interesting tech developments in the fashion space. The emergence of Blockchain into supply chains, increased use of RFID, arrival of a popular shop now pay later solution and even the deployment of in store data gathering marked 2019 as a year in which the fashion sector truly embraced the tech…
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A trade mark must be two things: classy and fabulous – CoCo Chanel loses TM Opposition to Madamecoco
Deha Magazacilik ev Tekstili Urunleri Sanayi Ve Ticaret Anonim Sirketi (hereafter “the applicant”) chose not to apply for a trade mark of the same name but instead made an application to register the trade mark MADAMECOCO back in January 2018. Included in the specification was Class 35: “retail services connected with the sale of……
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Comments about Serena Williams’ tennis catsuit have claws. But what about the Design Rights?
Tennis fashion took a hit earlier this week when it emerged that there was to be new dress code for the French Open. Not content with renovating the tennis courts and the stands, Rolland Garros will implement a tennis wear dress code, which is thought will not be as strict as The All England Club.…
John Shaw 