Sports
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Burger King marketing campaign for FIFA 21 exposure raises questions of image rights
Burger King has a brilliant marketing campaign which puts its logo on the shirt worn by football stars such as Ronaldo, Messi, Neymar, Mohamed Salah and Kylian Mbappé. You may think that these players all play for different teams, but when Burger King became the front-of-shirt sponsor for League Two side Stevenage in 2018 it…
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The IP-ologist: The Intellectual Property in The Last Dance, Michael Jordan, and the Jumpman logo
The Last Dance on Netflix is a unique take on the story of Michael Jordan’s last season with the Chicago Bulls – the attempt at a second three-peat that would guarantee his place as the greatest basketball player of all time. During the 10-part series we have seen the disputes with the front office, the…
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Roger Federer, Nike, and the RF logo – The Second Set
Roger Federer has been the come back kid in his tennis career many times before. He currently holds the record of winning matches after being two sets to love down. The 2018 comeback season that saw him take home two Grand Slams (Australian Open and Wimbledon) as well as the “Sunshine Double” of Miami and…
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Comments about Serena Williams’ tennis catsuit have claws. But what about the Design Rights?
Tennis fashion took a hit earlier this week when it emerged that there was to be new dress code for the French Open. Not content with renovating the tennis courts and the stands, Rolland Garros will implement a tennis wear dress code, which is thought will not be as strict as The All England Club.…
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Nike, Federer and the Intellectual Property of “RF”
Roger Federer stepped out on Centre Court today at Wimbledon to defend his gentlemen single’s title wearing all white. Well, all white except for the Uniqlo logo embroidered onto his tennis shirt. After numerous rumours top spinning around the tennis world that Nike and Federer would be parting company, a statement was released just before…
John Shaw 