Product placement in films is nothing new but it has become a lucrative source of income for production companies. A recent use of backpacks in Indiana Jones and the Dial of Destiny highlights the intellectual property issues at play, with the inclusion of trade mark bearing goods not being as straightforward as perhaps first thought. …
Nike have registered trade marks for the famous swoosh and brand name for various products in virtual and augmented reality. We have heard of the first cease and desist letter being sent as Hermes seeks to enforce its intellectual property rights over the Metabirkin bag. This begs the question - is virtual and augmented reality …
Continue reading Nike and the metaverse – a new territory for registering trade marks
Veganuary is back and the plant based food market is set to boom in the UK according to numerous sources. There are more ads highlighting the benefits of eating plants and with documentaries like Game Changers and Seaspiracy becoming incredibly popular, there have never been more reasons to go vegan. Many consumers are switching to …
Continue reading Plant based food Trade Marks: disputes waiting to happen?
Swatch have successfully overturned a trade mark decision which had prevented its registration of the trade marks “one more thing” and “swatch one more thing”. Apple had opposed the registration of the marks on the basis that the phase was well known to have been used by Steve Jobs during product launches, most notably when …
Continue reading Swatch clocks a victory over Apple in TM row over “one more thing”
Burger King has a brilliant marketing campaign which puts its logo on the shirt worn by football stars such as Ronaldo, Messi, Neymar, Mohamed Salah and Kylian Mbappé. You may think that these players all play for different teams, but when Burger King became the front-of-shirt sponsor for League Two side Stevenage in 2018 it …
The Last Dance on Netflix is a unique take on the story of Michael Jordan’s last season with the Chicago Bulls - the attempt at a second three-peat that would guarantee his place as the greatest basketball player of all time. During the 10-part series we have seen the disputes with the front office, the …
Being on lockdown during the Coronavirus Pandemic has made many people reflect on the things they are missing: time with friends and family; visiting cafes; dinner at restaurants; and even a drink at the bar. This made me think of the place I would most like to visit and the drink I would most likely …
Continue reading The IP-ologist: The Intellectual Property in the After Dinner Drink
Roger Federer has been the come back kid in his tennis career many times before. He currently holds the record of winning matches after being two sets to love down. The 2018 comeback season that saw him take home two Grand Slams (Australian Open and Wimbledon) as well as the "Sunshine Double" of Miami and …
Continue reading Roger Federer, Nike, and the RF logo – The Second Set
Deha Magazacilik ev Tekstili Urunleri Sanayi Ve Ticaret Anonim Sirketi (hereafter “the applicant”) chose not to apply for a trade mark of the same name but instead made an application to register the trade mark MADAMECOCO back in January 2018. Included in the specification was Class 35: "retail services connected with the sale of… …
Team Ineos doesn't just win road cycling events or sponsor marathon record attempts, they win at Intellectual Property Office as well. This time it was against Jaguar Land Rover. To see the route that Ineos took to oppose a 3D trade mark application by Jaguar Land Rover (JLR), read on (unless you are currently driving …
Continue reading Ineos rule the road in trade mark win over Jaguar Landrover
John Shaw 